Released on = March 29, 2007, 12:15 pm

Press Release Author = Purified Skincare

Industry = Healthcare

Press Release Summary = Launch - First adult sensitive skin care line where
consumers can "fine tune" their sensitive skin and anti-aging skin care treatments
according to their unique needs.

Press Release Body = FOR IMMEDIATE RELEASE

Miami Beach, FL - Purified Skincare announces the launch of the first high
performance adult sensitive skin care line that gives consumers the ability to "fine
tune" a treatment regimen to their unique needs. The treatment line currently
includes 47 SKU's categorized by: Adult Acne, Dry Skin, Anti-Aging, Calming,
Discoloration and Ultra-Gentle. Products are available through their website
purifiedskincare.com

Two years in development, the Purified Skincare treatment line targets the special
concerns of adults with sensitive skin - skin barrier repair, currently active
conditions, and anti-aging. This new and innovative skin care line addresses those
concerns at two levels:
Level One - with their exclusive treatment base, which contains significant
percentages of key ingredients such as white tea/Japanese matcha green tea double
extract (their proprietary extract), hyaluronic acid, dexpanthenol(B5) and
niacinamide. These ingredients are shown to significantly help repair, strengthen
and maintain sensitive skin\'s weakened outer skin barrier layer (stratum corneum) -
the structure most vital to sensitive skin health.

Level Two - with the addition of very targeted condition specific key ingredients.
These ingredients are delivered in the percentages found to be clinically effective
from independent clinical and medical sources.

Purified Skincare uses only ultra premium quality, pharmaceutical grade, or organic
key ingredients. Their treatments do not include many ingredients that cause adverse
effects on sensitive skin such as: nut oils, parabens, lanolin, dyes, fragrance,
formaldehyde releasers, or preservatives that are common irritants.

Lisa Bouvais, founder of Purified Skincare, conceived the company out of her desire
to create a high performance skin care line that would address many of the
complaints adults with sensitive skin express. When asked what were the primary
solutions she wanted to offer with her new line, Ms. Bouvais stated, "First I
wanted each treatment to be formulated as dermatologist recommend ideal for
sensitive skin - with minimum ingredients to ensure maximum tolerance yet includes
key ingredients in significantly effective percentages based on published
independent clinical studies and peer reviewed medical journal publications. Second,
because many sensitive skin sufferers have problems with specific ingredients, I
wanted them to have more control when selecting their products. We achieve that by
giving them greater ability to include ingredients that work well for them, while
excluding the ingredients that don't work for them".
For further information visit purifiedskincare.com or call 305-866-7326


Web Site = http://www.purifiedskincare.com

Contact Details = Purified Skincare
Karen Harris
media@purifiedskincare.com
305-866-7326